OITO HAIR CARE LAUNCH CAMPAIGN

The brand’s DNA was meticulously crafted, encompassing a look, tone, and feel that resonated across four beautifully produced videos, each one a facet of the brand’s overarching identity.

With a location shoot in Byron Bay and content distributed through strategic partners and influencers, a launch campaign was created for Oito Hair Care for its entry into the luxe organic haircare market. 

Beach Designed for Australians and engineered for our environment.

Nature Farm to plate in hair care / Pure organic / Refillable “forever” packaging 

Salon Positioning Oito as an expert / Premium Salon standard hair care solutions at home.

Home “How to” videos / Luxurious packaging delivered direct to home.

Distribution 

• Profiled, identified, and secured agreements with influencers.  
• Distribution of content a reach of +1.5 million 
• Data capture through competition for ongoing conversion and engagement