Australia’s Biggest Retailer Re-launch Event

BRISBANE – 5000+ Pax


Convention Exhibition Centre


TLS was engaged to deliver a brand relaunch and present the new Woolworths logo to 5000 management, VIP and special guests. A spectacular reveal of the new Woolworths logo through a kabuki drop unveiling a 24-meter semi-trailer branded with the refreshed brand identity was a key feature of the event.

To complement the visual impact, a dynamic integrated light and sound show, enveloping the audience in a sensory experience that highlighted the brand’s evolution.